Mobilier Feutré
Art direction and communication campaign for Mobilier Feutré, a furniture project by designer Louise Plassard producing acoustic screens made from locally upcycled carpet materials. The visual direction draws inspiration from the graphic language of 1960s and 1970s furniture catalogues, combining bold typography, material-focused photography, and modular compositions to highlight the textures and forms of the objects.
Client
Period
mars 2026Expertise
Mobilier Feutré
Mobilier Feutré combines product design, craft, and sustainability through acoustic furniture produced from recycled carpet materials. The project required a visual language capable of communicating both the material richness of the objects and the environmental approach behind their production.
The challenge was to develop an art direction and communication campaign that could showcase the products while telling the story of their fabrication and material origins. Inspired by the aesthetic of 1960s–70s furniture catalogues, the campaign highlights textures, modular forms, and color contrasts to create a distinctive visual narrative across digital communication platforms.
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