Smartibex
Brand identity designed for Smartibex, a company developing a next-generation Radiology Information System. Built in collaboration with radiology teams, the platform aims to simplify daily workflows by integrating tools for patient history preparation, safety checks, and billing management. The visual identity reflects the precision, reliability, and clarity required in medical environments while supporting the brand’s technological positioning.
Client
Period
mars 2026Expertise
Smartibex
The challenge was to create a visual identity for a medical technology company operating in a highly technical and regulated environment. The design needed to communicate reliability, efficiency, and innovation while remaining clear and accessible for healthcare professionals.
Drawing inspiration from the ibex, a symbol of strength and stability, and from the Swiss cross, the identity balances technological precision with a strong visual character. The system establishes a distinctive brand presence capable of supporting Smartibex’s positioning as a modern and trustworthy solution for radiology professionals.
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