Veolia

Communication materials developed for Veolia’s Plastiloop initiative, a program dedicated to promoting recycled plastics and circular resource management.

The project included the creation of a communication kit designed to support Veolia’s teams in presenting Plastiloop’s approach and environmental impact. Through slides, large-format visuals, and explanatory diagrams, the system translates complex recycling processes into clear and accessible content.

Client

Veolia

Period

mars 2026

Expertise

Brand Strategy
Visual Identity
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Véolia - Plastiloop

The challenge was to communicate complex industrial and environmental processes in a way that would be both clear and engaging for a wide range of audiences. The communication kit needed to support Veolia’s commercial teams by providing structured and easy-to-use presentation materials, while also reinforcing the visibility of the Plastiloop initiative.

Particular attention was given to the development of visual diagrams explaining plastic recycling cycles, as well as large-format communication tools such as roll-up banners. The objective was to create a coherent visual system capable of simplifying technical information while highlighting Veolia’s commitment to circular plastic management.

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